What do we really eat? What information do labels give us? Do they tell us everything? Are companies really being transparent We felt it would be useful to address these issues at a time when we see three important trends emerging in the market. How do companies integrate these changes? Are these risks and/or opportunities? This study aims to address these questions.

For this purpose, we contacted 17 companies in five countries and five sectors – including three subsectors of the agri-food industry, mass retail and catering – in order to get a comprehensive picture from field to fork. We interviewed them on six issues: nutrition, responsible marketing, additives, contaminants (pesticide residues, drug residues, pollutants and residues of materials in contact with food), nanoparticles and GMOs.